THE
LEGACY PROJECT
2024-2025

India’s rich heritage has been preserved through centuries with calligraphy. Once a flourishing art form, today it faces a threat of being erased altogether. Digital writing tools have taken the place of the pen.

The Legacy Project endeavors to write a new story for calligraphy. Six calligraphers wrote six stories of goodness in six Indian regional languages.

And each of them was proudly displayed on Seagram’s 100 Pipers canisters. Each piece is an original artwork created solely for this project.

PACKAGING
DESIGNS

FIRST WORD

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Devanagari Calligraphy

I SEE YOU

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Kannada Calligraphy

CHAINS OF GOLD

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Bengali Calligraphy

RINGS OF EVOLUTION

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Telugu Calligraphy

BORN TO RULE

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Devanagari Calligraphy

LET GO

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Gurmukhi Calligraphy